Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

This marketing mix forms the core tactical toolbox for bringing positioning strategies and value propositions to life. Additional elements like people, processes, and physical environment expand the ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Louise Laing is on a mission to change the face of travel marketing, so long as it doesn't mess with her Duolingo streak.

The chain’s first work from Goodby Silverstein & Partners introduces a brand character that speaks to both signature sauces and cool charisma.

New offering born from Stagwell (STGW) agency HUNTER brings a technology-powered, human-centered approach NEW YORK, April 23, 2025 /PRNewswire/ -- HUNTER, a leading Stagwell (NASDAQ: STGW) ...

As side hustles have become essential to supplement income and build financial security, here are four strategies to six ...

In a world overflowing with streaming options, Kian’s Bizarre B&B stands out through its perfect choice of guest. BTS’s Jin ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

As the District at Prairie Trail in Ankeny approaches its 20th anniversary, other Central Iowa communities are developing ...