Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

MOOSHOT blends gaming and earning opportunities. Join Harry Hipo in competitive gameplay, earn tokens, and participate in an exciting presale!

Susan Theder is the chief marketing and experience officer at FMG Suite.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

On January 29, Google introduced Meridian, an open-source marketing mix model (MMM) designed to help marketers optimize ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Don't let a brilliant song be swallowed up in a bad mix by following our guide to the central principles of the process When you purchase through links on our site, we may earn an affiliate commission ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...