Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

TORONTO — Rogers Communications Inc. has filed a response to the Competition Bureau's allegations against the company of ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

SONO earnings call for the period ending December 31, 2024. Sonos ( SONO 5.19%) Q1 2025 Earnings Call Feb 06, 2025, 4:15 p.m.