And an improper approach to success story writing—failing to involve the customer at the right times, for example—may alienate the customer. For those reasons, many businesses retain the services of ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Potter’s writing retreat in northwest England ... a ravenous reader who could write only in block capitals, taught himself cursive penmanship and stumbled upon W.H. Hudson’s classic A Shepherd ...