Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

But with several key platforms and agencies to choose from, plus an ever-evolving marketing landscape, it may be difficult to know where to start. But starting out with some strategic planning can ...

Marketers promoting circular luxury products should discard words like "recycled," "sustainable" and even "eco-friendly," say ...

If companies want to attract and retain talent, they must market their employee value proposition effectively.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

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The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...