Email marketing is changing a lot thanks to AI, moving beyond basic automation into an era of truly intelligent communication. In recent research, it has been revealed that 87% of AI adopters are ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

New releases in 2025 focus on AI integration, automation, and data-driven marketing strategies.Top marketing books offer ...

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Guide to Political Marketing: Strategies & Examples Political marketing is the lifeblood of any political campaign. It's how candidates and parties build bridges with voters, mould public sentiment, ...

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AmpiFire has published a guide analyzing 15 persuasion strategies for content marketers, featuring successful strategies and ...

Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Download our free guide to becoming a commercial B2B marketer. Learn the skills, strategies, and competencies you need to ...