We refer to this elite group of marketing organizations as "Value Creators." Value Creators aggressively improve their MPM efforts. How? They operate Marketing as a center of excellence (CoE). In fact ...

Marketing strives to roll out new services and increase average revenue per customer. Network operations wants to keep the network up and running at all times. The beauty of the buying center concept ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.