Madness isn't just about buzzer-beaters and Cinderella stories. Each year—while fans agonize over their brackets—networks, advertisers and sponsors turn college basketball's biggest stage into a ...

Mizzou sports management expert Michelle Brimecombe takes a deep dive into the billion-dollar engine behind the NCAA’s biggest tournament.

During the men's and women's NCAA basketball tournaments, many food spots, including Buffalo Wild Wings, KFC and Applebee's have deals for fans.

During the first media timeout of the second half in Thursday’s initial Sweet 16 contest at Chase Center between Florida and Maryland, the jumbotron lit up with an ad discouraging harassment of ...

Welcome to The Athletic’s 2025 Men’s NCAA Tournament projections, where you’ll find every team’s chances of advancing through each weekend of March Madness and cutting down the nets in San ...

Instead, March Madness is the "biggest branding stage ... Viral moments create "instant brand appeal," while big sponsors are shifting ad dollars away from NBA players to undergrads.

The Athletic has live coverage of 2025 Men’s March Madness PROVIDENCE ... in the corridors and recording a promo for one of his sponsors. Khan is shy about revealing the value of those NIL ...

WASHINGTON — For the first time ever, Warren Buffett's March Madness bracket pool has a million dollar winner. A Berkshire ...

It’s illegal under state law to bet on college and high school athletic events involving New York teams. There is an ...

The March 18 edition of the SBJ College newsletter examines payouts for Women's March Madness, a chat with the new NCAA exec ...

Because a guy in Kentucky says his dad created it, but maybe they both had the idea independently, here are your afternoon ...