Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ...

College sports have experienced a revolution in the last few years, the resultss of which are currently on display during ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a ...

With the 2025 tournament on the horizon, here's everything you need to know about its history, schedule, viewing options, key contenders, and rising stars.

The April 1 edition of SBJ College newsletter examines how Learfield is capitalizing on March Madness, both for players and ...

As we wait to see how our brackets perform, a little-known fact is that this year's March Madness women's teams will be paid for playing for as long as the teams remain in the tournament. Yes, the ...

Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes ...

WASHINGTON — It's that time of year once again. March Madness is almost here and 68 men's and women's college basketball teams will soon have their sights set on becoming national champions.