Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ...

College sports have experienced a revolution in the last few years, the resultss of which are currently on display during ...

2016: NCAA introduces "NCAA March Madness" logo for tournament-wide branding. 2016-Present: March Madness becomes a global brand and marketing powerhouse. The coining of the term "March Madness ...

Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes ...

With the 2025 tournament on the horizon, here's everything you need to know about its history, schedule, viewing options, key contenders, and rising stars.

As we wait to see how our brackets perform, a little-known fact is that this year's March Madness women's teams will be paid for playing for as long as the teams remain in the tournament. Yes, the ...

The April 1 edition of SBJ College newsletter examines how Learfield is capitalizing on March Madness, both for players and ...

College of the Holy Cross The NCAA didn't prioritize selling TV rights for the women's tournament for many years - and only allowed the women's tournament to begin using "March Madness" branding ...

NCAA Tournament games will air on CBS, TBS, TNT and truTV. Viewers can also stream March Madness games on Fubo (CBS), Paramount+ (CBS) and Sling (TBS, TNT and truTV). Sling is the home for ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a ...