College sports have experienced a revolution in the last few years, the resultss of which are currently on display during ...

Several NCAA players in the March Madness tournament have NIL deals worth over $1 million. These deals pay college athletes ...

And then there were four. The March Madness women’s tournament enters the semifinals today, pitting No. 1 South Carolina against No. Texas and No. 2 UConn against No. 1 UCLA. There’s plenty of ...

Madness” didn’t originate with the NCAA Tournament. Here is a look back at where the term came from and how the NCAA landed ...

The April 1 edition of SBJ College newsletter examines how Learfield is capitalizing on March Madness, both for players and ...

The Elite 8 stage of the 2025 NCAA March Madness tournament is set to deliver some of the most intense and highly anticipated matchups in this year's men's and women's college basketball season.

With the 2025 tournament on the horizon, here's everything you need to know about its history, schedule, viewing options, key ...

Jon Heder, best known for playing Napoleon Dynamite, returned to his roots Thursday night, sitting courtside at BYU’s Sweet ...

“March Madness” is one of the NCAA’s many trademarks. The NCAA increased its branding of the term in 2016 when it replaced the NCAA logo at center court of men’s tournament games with a ...

Instead, March Madness is the "biggest branding stage" in college sports. Amateur players used to have to wait for graduation or to turn pro before (legally) making money from their on-court exploits.