The previous logo saw the word 'The' nestled in the counter. "But, like I said, we understood why a change was needed so we poured ourselves into a new logo design which we duly presented.

The logo features this iconic peak, but a closer inspection reveals a hidden bear within it. This subtle inclusion pays homage to Bern, known as the "City of Bears". 9.

The top brands turn to a variety of colors for their logo and other branding material. Facebook is blue, Coca-Cola is red, McDonald’s is yellow, Starbucks is green, Sony is black, Yahoo is ...

While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

The experience is called frisson (pronounced free-sawn), a French term meaning “aesthetic chills,” and it feels like waves of pleasure running all over your skin.Some researchers have even ...

The CDC has issued a warning asking American’s not to travel this Thanksgiving as coronavirus cases surge across the nation. Despite warnings, mask mandates and other guidelines many still ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

New research forthcoming in the Journal of Consumer Psychology finds that the appeal of vintage isn’t just aesthetic or financial. Oct. 8, 2016, 7:36 AM EDT / Updated Oct. 8, 2016, 7:36 AM EDT ...

Marvel knew exactly what it was getting with director Chloé Zhao, whose naturalistic aesthetic for “Eternals” was demonstrated in her Oscar-winning “Nomadland.” Crucially, this had a ...

The logo's story is not only about the evolution of design but also the embodiment of Gucci's values and ethos. It is a narrative that weaves together craftsmanship, innovation, and enduring elegance.