In many ways, LIV to Win proves true a key component of the league’s existence: that LIV could structure golf so that its players would be incentivized to invest time and effort in media.

The numbers are in for LIV Golf's major broadcast TV debut and they aren't good. Sunday's final round, aired on Fox and featuring some of LIV's biggest names in the hunt — Sergio Garcia ...

The still unresolved fight between the PGA Tour and LIV, still simmering for a third straight Masters, has only made this tournament more powerful and elevated its place atop the sport’s food chain.