Aliza Chasan is a Digital Content Producer for "60 Minutes" and CBSNews.com. She has previously written for outlets including PIX11 News, The New York Daily News, Inside Edition and DNAinfo.

Here's what nobody tells you about design: the medium dictates the message. I was sitting across from a client who'd just dropped £20,000 on a rebrand. Beautiful website. Stunning logo. Then, I ...