The Hard Mtn Dew lineup is growing, and it’s all in an effort to save the last of the natural redheads. On March 27, the soda-turned-adult beverage company announced that it’s adding Hard Mtn ...

Erica Taylor, the brand’s senior director, explains why nonsense works. Hard Mtn Dew Code Red - Save the Redheads / Hard Mtn Dew Code Red Hard Mtn Dew has added a new flavor to its line-up ...

Boston Beer Company has a new flavor of Hard MTN DEW out on the market, along with a new campaign, as the Cherry flavor looks to help the redheads of the world. As part of the launch, the team has ...

BOSTON, March 27, 2025 (GLOBE NEWSWIRE) -- This is not a drill. Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup in all its cherry-citrusy deliciousness. To commemorate this ...