In a world driven by immediate gratifications, the speed of digital access, and choice overload, trust is no longer a soft attribute. It has become a brand’s greatest competitive advantage. Brands ...

It’s brand trust built not through ads, but through action. Dean Norbiato, chief marketing officer at KIA, flipped the script on what could have been a conventional vehicle pre-launch and turned ...

Those core customers are outnumbered by consumers who have a variety of feelings about the brand, from warm childhood nostalgia to more neutral or negative opinions. The company also wants to ...

M&S has opened a brand-new showstopping store in Centrum Retail Park. The Store Manager Mel Tubby was joined by special guest Percy Pig, cutting the ribbon to officially declare the store open. In the ...

But it wasn't until November 2020, when he formally introduced it as a skincare business, that the idea began to take form. News outlets, including Allure and Cosmetics Business, said that the brand's ...

When CR catches up with Bradfield over Zoom from his home in Amsterdam, he is feeling reflective about the brand that he helped bring to life 15 years ago, along with fellow co-founders Nalden, Rinke ...

Jeff Spicer/Getty Eight days after being charged with rape and sexual assault, Russell Brand will be a speaker at Florida's New College, where the actor will discuss cancel culture. Brand ...

Harry’s has become the second-biggest brand in the $2.8 billion U.S. men’s shaving market, according to Euromonitor, behind Gillette but ahead of both Edgewell’s brands and Dollar Shave Club ...

Meghan Markle's lifestyle brand, As Ever, is poised to continue its upward trajectory, despite the latest developments in global trade policies. The Duchess of Sussex recently launched her brand ...

Z9 GT was penned by former Audi designer Wolfgang Egger Denza will launch in the UK late this year or early in 2026 ...

Cécred, the hair care brand founded by Beyoncé Knowles-Carter ... to both personal connections to hair and the company’s technical prowess. “When it came time to bring our campaign ...

A few tea rooms have popped up in South Jersey over the last few years, but the few I know about are out by Philadelphia. It's so exciting to hear the news about the brand new tea room opening up in ...