The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols! The rankings were determined through an analysis of the consumer participation ...

Shop by Brand Ray-Ban sunglasses shot in the GQ Studios Ray-Ban's eyewear pedigree speaks for itself. After nearly a century in the business, the brand's legendary roster of unisex sunglasses ...

There’s a lot happening and the story is changing fast, even since Niedermeyer and I talked at the beginning of the week. But that bigger picture — the disconnect between what he calls the ...

Starbucks is no longer ranked as the world’s most valuable restaurant brand, according to Brand Finance. Its brand valuation dropped by 36% versus last year. This drop of more than a third in Starbuck ...

Once your brand acquires some dedicated clients, you might be feeling content. However, your job is far from over: Keeping hard-won customers is one of luxury’s biggest challenges. There are ...

Recognizing the limitations of the Anta brand in capturing China's premium sportswear market, the company started pursuing acquisitions. The highly successful 2009 takeover of Fila's China rights ...

“Creatively, we made it fun, because at its essence, Puma is joyful.” The campaign was created with agency Adam&eveDDB, which took on the brand’s global creative work last year. The Puma account is ...

As the clock winds down for March Madness, brands are dribbling up campaigns to reach sports-savvy consumers. Here’s what four brands are up to: Courtside from UNC at Chapel Hill to UConn, college ...

Parent J.M. Smucker, which acquired Hostess in 2023, is employing a brand revamp playbook that has breathed fresh life into offerings like Meow Mix and Folgers. The overhaul for Hostess aligns with ...

Ice cream maker Ben & Jerry’s has accused its parent company of firing its CEO over his support of the brand’s progressive politics. On Tuesday, the Vermont-based brand filed an amended ...

of ousting the Vermont ice cream maker’s CEO over his support for the brand’s progressive social activism. In a Tuesday filing from an ongoing lawsuit, Ben & Jerry’s alleged that Unilever ...

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.