KUALA LUMPUR, April 22 — Malaysia Airlines has been named the world’s fastest-growing airline brand in the latest Airlines 50 2025 report by Brand Finance, the global leader in brand valuation. The ...

“Not Like Us” rapper Kendrick Lamar stars in Chanel’s latest eyewear campaign in his first move as the luxury house's brand ambassador. Kendrick Lamar is bringing his artistry and creativity ...

In a world driven by immediate gratifications, the speed of digital access, and choice overload, trust is no longer a soft attribute. It has become a brand’s greatest competitive advantage. Brands ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Proclaiming the end of the big brand campaign is an all-too-common narrative in the ...

BEIJING, April 16 (Reuters) - Chinese automaker SAIC's (600104.SS), opens new tab new electric vehicle brand co-developed with technology conglomerate Huawei (HWT.UL) has been named Shangjie ...

At my agency, and at the sports marketing firm we recently cofounded, we believe that instead of being an ego play, women’s sports sponsorships should be fully integrated into a brand’s ...

Gianarikas believes that it is still unclear whether Elon Musk has negatively impacted Tesla's brand, as the company's recent sales fluctuations may be due to supply issues and consumer ...

McDonald’s has surpassed Starbucks to become the world’s most valuable restaurant brand, according to a report by global brand valuation consultancy Brand Finance. In 2025, the McDonald’s brand rose 7 ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

It’s all about bringing attention to Illinois. Our full story: JB Pritzker burnishes his national brand as one of Trump’s fiercest critics SIDE NOTE: Our interview was in the Governor’s ...