The whisky brands are ready for their close-up — forming strategic partnerships and tapping into culture in new ways to build their audience.

After months of fierce competition, Singapore has crowned its new World Class Bartender of the Year. At last night’s finale ...

Ahead of the Met Gala tonight, Olivier Rousteing discusses his collaboration with Johnnie Walker on Couture Expression, the debut project from the new Johnnie Walker Vault platform. Where whisky ...

“Johnnie Walker Vault is allowing us to make our mark on the world of luxury spirits in an exciting new way, as well as opening the door to a new era of progress for the brand,” Bramham said. “Through ...

The release will be launched globally from 26 May, with only 25 bottles of each blend (named after the seasons), costing £16,000. [See also: The story behind Orkney’s new £39,000 single malt] The ...

LONDON, April 29, 2025 /PRNewswire/ -- Johnnie Walker, has announced acclaimed French couture designer Olivier Rousteing as the first cultural partner under the Johnnie Walker Vault platform.

The exclusive Private Blend experience, starting from £50,000, offers far more than just a bespoke whisky. “Building on more than 200 years of pioneering craftsmanship, Johnnie Walker has redefined ...

Whisky and image-making: both are forms of alchemy, where vision meets precision, and passion transforms into something tangible. Gabriel Moses’ artistry lies in his ability to capture the essence of ...

The project is led by Dr Emma Walker, Johnnie Walker’s Master Blender, who creates bespoke whisky blends by selecting from a carefully curated collection of 500 rare and aged whiskies.

The Private Blend programme offers a personalised, unparalleled whisky experience Comments Scotland Now Ambarish Awale 10:35, 12 Mar 2025Updated 10:39, 12 Mar 2025 Johnnie Walker is launching a ...