Creating a logo that communicates movement and grace was crucial for branding the NBA, and West’s playing style provided the ...

Stephen Curry's 52 points help him pass Lakers' Jerry West for 25th on NBA's career scoring list. Afterward, Curry shared the ...

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...

NBA icon and Los Angeles Lakers legend Jerry West—widely known as “The Logo” and one of the most influential figures in ...

The jersey in question is not just any relic from the basketball hall of fame; it is a tangible piece of history tied to one of the game’s greatest icons. West, often regarded as the inspiration for ...

A game-used Jerry West jersey, photo-matched to four games during the Los Angeles Lakers' 1969-70 season, will sell at ...

Stephen Curry climbs a rung and passes a legend on the NBA all-time scoring list while posting an unprecedented stat line in the process.

He made 12 three-point shots, two shy of former teammate Klay Thompson’s single-game NBA ... West family. "So that is special. Just understanding what his career was, that’s The Logo, so ...

Yet given a moment to reflect, Curry became emotional because along the way he passed the late Jerry West for 25th on the ... the inspiration behind the NBA logo. But he also served as a Warriors ...

West, the model for the NBA logo and in many ways the original prototype for Curry’s combo-guard archetype as a do-everything scoring dynamo with a sweet shot, was a legendary player for the Lakers in ...

He made 12 3-point shots, two shy of former teammate Klay Thompson's single-game NBA record.

A game-used Jerry West jersey, photo-matched to four games during the 1969-70 season, will sell at Sotheby’s with an estimate ...