Social media marketing is inarguably one of the most effective ways to segment and target specific audiences, build brand awareness, and connect with consumers and clients. However, it isn't without ...

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don't typically refer to themselves as social networks -- at least ...

Many people hear the phrase "influencer marketing" and think of celebrities and high-priced sponsored posts. But the most effective influencers don't always have millions of followers; in fact, ...