Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Runway Influence, which specializes in luxury, fashion, automotive and high-end lifestyle branding, has announced a ...

When To Invest In A Long-Term Influencer Partnership. If your goal is to create a brand ambassador or establish an authentic ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok ...

Influencer marketing, which started with Josiah Wedgwood in the 18th century, has evolved significantly. In India, cricket ...

Many brands have suffered by partnering with the wrong influencers, risking audience alienation with inauthentic endorsements ...

Here are four common influencer marketing pricing structures. 1. Flat-rate Payment A fixed fee is paid for one or more posts on the influencer's platform. This straightforward model requires no ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

ICAS focuses on AI and influencer marketing, promoting responsible advertising globally with a focus on transparency and ...