From unexpected brand ambassador choices to campaigns that blur the lines between product and pop culture, the playbook this ...

The Cuban influencer known as La Cintumbare, whose real name is Cinthya Medrano, has once again become the talk of social ...

In a world where finding the perfect piece of jewelry that combines elegance and affordability seems like a daunting task, ...

Influencer culture has entirely shifted the exercise’s public perception, going from a rehabilitative additive to one’s ...

Kantar's Influencer Playbook helps brands evaluate influencer campaigns. The report shows 67 per cent of Indians trust influencer recommendations. Influencer content outperforms traditional ads.

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 — becoming the most influential ...

Indie brands dominated the stage at Coachella this year, drawing a line in the sand at the now highly corporatised festival.

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

Pretzel brand, Pretzel, has entered into a partnership with ID Collective that’s expected to result in “a dynamic ...