The first step that brands typically take is to identify all sources of risk in their business plan. These aren’t just external risks—they may also come from within the business itself.

Here are some common examples ... Having a plan B can save your business from unexpected disruptions. A SWOT analysis ...

The primary value of your business plan ... in detail how you plan to sell your products or services online. Describe how your best competitors utilize ecommerce and your strategy to improve on their ...