Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

For those who rely strongly on inbound, HubSpot's built-in prospecting tool is useful for identifying new leads who are engaging with your website. It shows me which companies visited my site ...