I went to a global marketing conflab to get the lowdown on how top CMOs are coping with the pressures of the Trump 2.0 era.

Common sections include an executive summary, a company overview or description, products and services, market analysis, a marketing and sales plan, an operational plan, and details about the ...

Whether it’s a cyberattack, misinformation caused by AI, executive misbehavior, or a high-profile trial, crises are not a matter of “if” but “when.” And when they happen, leaders must step in and ...

And more than a quarter—27.4%—plan to use them more ... so those who depended on the social network for marketing presumably had time to prepare. Would you say that the brief shutdown of ...