Yamaguchi started meeting with Hello Kitty’s fans, past and present, to understand why sales were down. She also made a formative year-long visit to San Francisco in 1984, amid a booming US ...

As such, Hello Kitty is also a commercial behemoth that has earned her creator an estimated $80 billion, placing her alongside Pokémon, Mickey Mouse and Winnie-the-Pooh as history’s top ...

As such, Hello Kitty is also a commercial behemoth that has earned her creator an estimated $80 billion, placing her alongside Pokémon, Mickey Mouse and Winnie-the-Pooh as history’s top ...

Hello Kitty made her commercial debut the next year, appearing on a line of vinyl coin purses alongside several other new characters. She proved, by far, to be the company’s most popular new design.

As such, Hello Kitty is also a commercial behemoth that has earned her creator an estimated $80 billion, placing her alongside Pokémon, Mickey Mouse and Winnie-the-Pooh as history’s top ...

Hello Kitty made her commercial debut the next year, appearing on a line of vinyl coin purses alongside several other new characters. She proved, by far, to be the company’s most popular new design.

As such, Hello Kitty is also a commercial behemoth that has earned her creator an estimated $80 billion, placing her alongside Pokémon, Mickey Mouse and Winnie-the-Pooh as history’s top ...