Industrial imaging company Lumafield reveals to us the secrets of Heinz’s new ketchup bottle cap, reportedly the result of a seven-figure investment and eight long years of toil. Lumafield put ...

This story appears in the February 2019 issue of National Geographic magazine. Ketchup—that cheerful red sauce sold in handy glass bottles—first came on the American market in the 19th century.

It turns out that Heinz’s iconic ketchup originally went by “Catsup” in its 1876 launch (the sauce is really old). But how ...

Although Europeans might prefer a different condiment, ketchup and French fries is as all-American as baseball and apple pie.

Heinz Ketchup is known the world over for its slow pouring ketchup. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As a ...

Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message while simultaneously driving awareness and excitement for the brand. The ?Join the Growing Movement?

Our objective was to re-ignite an emotional connection with Heinz by engaging consumers with a culturally ... instigating conversation and reinforcing our iconic status as the #1 Ketchup.