Harbin Ice-Snow World, the world's largest ice-and-snow theme park, officially closed its 26th edition on Wednesday evening in the city of Harbin, Heilongjiang province.[Photo/Xinhua] During this ...

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...

The annual Harbin Ice and Snow World delights visitors with finely chiselled ice sculptures, exciting ice slides and other attractions. [2] This ice sculpture festival is a major tourist draw for ...

The booming popularity, rising consumption and thriving industries are generating a strong momentum for the economy of the "Ice City." The Information Office of Harbin Municipality introduced ...

Every winter, Harbin, known as the “Ice City” in China’s northeastern Heilongjiang Province, transforms into a vibrant wonderland of ice sculptures, winter sports, and joyful snowball fights.

The 30th annual Harbin Ice and Snow Festival opened yesterday in China 's northern city of Harbin. Nearly 10,000 workers built palatial structures out of some 180,000 square meters of ice and ...

“We went to the Chinese-Baroque Historic Block in the morning and the Harbin Ice and Snow World in the afternoon, where I saw some local souvenirs and specialties. I bought some for my friends ...