If hearing an old song or getting a whiff of freshly sharpened pencils instantly carries you back to high school, you’re ...

The three pillars of presence, perception, and performance that I discuss in this article may help marketers navigate new times. This is especially true as search and AI undergo their biggest make ...

Gustatory system articles from across Nature Portfolio. Atom; RSS Feed; Definition. The gustatory system is the sensory system responsible for the perception of taste and flavour.

People don't just buy their products; they buy into the brand. Apple's perception of itself as a high-quality, innovative brand is often more important than the features of its products. 2. Customer ...

This prescription medicine is the best treatment for gustatory rhinitis. It's available in 0.3% or 0.6% solutions. It relieves a runny nose but not nasal congestion, sneezing, or postnasal drip.

The synthesis of covalent organic frameworks (COFs) with excellent luminescent properties and their effective application in the field of bionic sensing remain a formidable challenge. Herein, a series ...

Summary: In this work, the authors investigated the molecular and cellular basis of sour taste perception in Drosophila melanogaster, focusing on identifying receptors that mediate attractive ...

Together, our results suggest that sour taste perception is accomplished through two parallel IR-mediated pathways in the gustatory system of Drosophila. Discussion. Our study reveals the pharyngeal ...

Perception establishes the meaning about a product or brand when a consumer makes initial contact. In marketing, this is described as consumer information processing. At this stage all of the ...