Rice Theory’s mix of low-commitment items, cute branding and bold flavors tempered by sushi rice have brought steady lines since Day 1.

Neko Neko co-founder Tomoya Kawasaki has opened a deli specialising in Kyoto-style side dishes, made-to-order onigiri and a ...

Husubis’ Poke Shop gets its name from owner Hugh Yamashiro’s high-school side gig. It’s a mix of his name (Hugh) and the beloved Hawaiian Spam, rice, and seaweed snacks (musubi) he would assemble with ...

Now that Spam is popular again—it’s popping up on everything from TikTok cooking demos to five-star tasting menus—it seems ...