Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. The ...

The first step should be looking at past ads to see what performed best among target audiences. That data, paired with research on creative trends for various social channels, is a great start toward ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Ever since mass media became mass—and, probably, well before then—we’ve all struggled with a couple of critical questions: what makes an advertisement great? And, if we can source that genius, can we ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

Great creative leadership comes in many guises ... Kwan explains how he (and his partner Daniel Scheinert) travelled from making music videos and ads to feature films and children’s books, and offers ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...