From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. The ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

The Core Difference. Google Ads is built around user intent. Whether it’s [best CRM for real estate agents] or [emergency ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

The first step should be looking at past ads to see what performed best among target audiences. That data, paired with research on creative trends for various social channels, is a great start toward ...

Great creative leadership comes in many guises ... Kwan explains how he (and his partner Daniel Scheinert) travelled from making music videos and ads to feature films and children’s books, and offers ...