Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability ...

Raylin Valles, Founder of Ducktape Studio discusses the fine art of balancing agility with the scale of global brands, the ...

This article is by Peter Daboll, CEO, Ace Metrix. We have been evaluating the impact of ads for some time now--some 30,000 of them—and we’ve seen a variety of creative concepts come and go ...

5 Great Creative Techniques in Advertising. ... They are keyword-driven ads that appear next to search results, designed to drive traffic to the advertisers website.

It’s a great way to highlight your products and services. REMARKABLE has one of the more creative ads we’ve seen using this format. When To Use This Ad Format.

The top YouTube ads of 2023 list is out, ... “Collectively, they make for a great celebration, and the viewership numbers are testament to how great creative can connect with people.” ...

Three decades ago, Apple set the high-water mark for high-tech advertising. Drawing from “1984,” George Orwell’s dystopian novel, Apple urged users to reject conformity by buying a Mac.

Today, I went back through all of my posts in 2016 - nearly 60 of them - and chose my favorite five ads that I reviewed this year. My criteria is not purely based on "creativity," but that's an ...