Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

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The first step should be looking at past ads to see what performed best among target audiences. That data, paired with research on creative trends for various social channels, is a great start toward ...

Great creative leadership comes in many guises ... Kwan explains how he (and his partner Daniel Scheinert) travelled from making music videos and ads to feature films and children’s books, and offers ...

With such rapid evolution, changes in how advertising creative is tested are needed. With more communication avenues available and many ads being developed to be more personalized than in the past ...

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GameGears tried out INCYMO.AI creative ads. At the core of INCYMO.AI is a ... so they could focus more on building great games and less on worrying about monetization. She believes that every ...