Friedland has worked in the toy industry as a marketer for decades, but he only began seriously playing with Lego in 2020. Sydney McKenna is a Kansas City-based micro-influencer who posts about ...

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect to see on every child’s wishlist. The biggest brands of the toy ...

The Toy Book: What were some of MGA’s big wins last year? Isaac Larian: MGA’s Miniverse (which now has an impressive 64% market share in the mini category and growing); Bratz is continuing to grow and ...

The dolls are even compatible with the Barbie Basics 15th Anniversary Doll No. 3 for even more swapping fun. Mattel also unveiled its Spring 2025 surprise toy line. Inspired by the success of ...

Toy makers with US manufacturing facilities are getting slammed with orders as the industry scrambles to negotiate a slew of stiff tariffs from the Trump administration, The Post has learned.

“It’s something that makes me happy, like it’s a treat to myself,” the 24-year-old digital marketing consultant from the Philippines tells TIME of Pop Mart’s CryBaby toy—a plush ...

A toy panda that was stabbed by German soldiers in Sark in World War Two, will be part of an exhibition marking the 80th anniversary of the islands' liberation from occupation. Maisie Le Page has ...

Toy Fair 2025, the largest and most iconic toy trade show in the Western Hemisphere, kicked off its 119th event this past weekend in New York City. From March 1-4, tens of thousands of global play ...

NASA's Artemis 2 crew is seeking an original idea for their zero-g indicator (ZGI), a stuffed toy or doll that will be suspended from a tether in their Orion spacecraft to signal when they enter ...