When Divya Mathur was starting her career in the mid-2000s, her wardrobe was divided into two sections: work-appropriate ...

Greta Gustafsson told me it does happen to her: "It becomes an addictive scrolling and it's very hard to manage my time ...

Credit unions, listen up! The future of your movement isn’t just knocking at the door—it’s sending you a perfectly crafted DM ...

By Kristine Pascual, Feb. 4, 2025 Nearing the end of the presidential election, President Donald Trump saw TikTok as an opportunity to brainwash a key demographic he had previously alienated: Gen Z.

TikTok’s What's Next 2025 Trend Report reveals the key trends shaping the future of marketing and entertainment. TikTok is reshaping ...

The loss of TikTok took an entire generation by storm. For twelve hours on MLK weekend, members of Generation Z went quiet.

This installment of Ad Age’s “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past few weeks, which were certainly a chaotic time on the platform.

Naturally, the video sparked a flurry of similar TikToks urging others to jump in the shower before starting the day. However, the suggestion didn’t sit well with everyone. Some users defended their ...

In her viral video, she proudly showcases her Honda Accord, which she snagged on Facebook Marketplace for just $3,400. If ...

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as their fingers scrolling on TikTok. Say hello to Gen Alpha, the kids born ...

Traditional wisdom says that younger investors can afford to take on more risk with their portfolios because they have more years ahead of them to persevere through volatile market swings and ...

Born loosely between 1997 and 2012, Gen Z is distinct for a number of reasons, but one of the defining factors is that the generation was forced by the COVID-19 pandemic to experience middle ...