Here’s how it works. The last we heard on GTA 6 came in the form of the game's first proper trailer, at the end of 2023. This was followed by the news that the game is targeting Fall 2025.

In a recent interview, Strauss Zelnick, CEO of Take-Two, discussed the company’s marketing strategy for GTA 6, a launch tactic the company has successfully applied to all of its titles.

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release.

A lot of amazing video games are scheduled to drop in 2025, but one in particular has gamers holding their breath awaiting news of the release date. Players have been waiting a very long time for ...