The electronic viewfinder is also described as “extra large,” which the big SLR-style bump above the Fujifilm logo would seem to corroborate. With the Japanese company among the leaders in the ...

Alongside the standard model, Fujifilm will release an extremely limited-edition version of the camera that’s “engraved with the corporate brand logo from Fujifilm’s founding in 1934.” ...

The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.