LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

If approved, the increase for a “forever” stamp and similar increases for postcards, metered letters and international mail ...

Los Angeles Lakers star LeBron James has partnered with Barbie to create his very own Barbie doll as part of Mattel's 'Kenbassador' series of male role models.

LeBron James made history as the first professional Ken doll. Maybe we should stop with one given the whopping price for the Lakers superstar's twin.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of ...

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the ...

The Barbie Signature LeBron James Kenbassadors Doll launches April 14 and will be available to shop from the Mattel website ...

The doll wears a blue and white varsity jacket with “LJ” on the front and “LEBRON” on the back. Three patches show his jersey ...