recently hosted the annual Super Ads Preview Party at the Peacock Group headquarters in Little Rock. Jay Cranford, chief creative officer and partner at Cranford Co., identified several key trends, ...

Nirma's "Washing Powder Nirma" The famous jingle and dancing women made Nirma a well-known washing powder, recognized for its affordability and cleaning power. The ad connected Cadbury Dairy Milk with ...

Google TV is packed with ads. From algorithmic TV recommendations to sponsored content to straight-up commercials for video games, the home screen on Google TV is half app launcher, half ...

Connected TV viewership has continued to grow in popularity among consumers, owing to the ease of access to a diverse range of content options via both free ad-supported and subscription services.

Even subscribers to ad-supported tiers are driven there in part by the fact that commercial loads are smaller when compared to what is seen on traditional TV. One of the biggest concerns in ...

What gets to be watched as much as, and sometimes even more than, the Super Bowl? Quick answer: The Super Bowl commercials. The most attention-hugging sports event of the year, the 59th Super Bowl, ...

Shackleton’s famed Endurance expedition—and the subsequent rescue mission—became the subject of dozens of books, documentaries and TV shows ... s famous “help wanted” ad is probably ...

and a few famous faces guaranteed success. Largely conceived and produced amid the uncertainties of an election year, many of Sunday's ads settled in the safe space of nostalgia. In addition to ...

Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and improve our services and ads. If you agree, MSN and Microsoft Bing ...

Connected TV (CTV) advertising is experiencing a meteoric rise—and for good reason. With more consumers cutting ties with traditional cable and satellite TV, marketers are looking to streaming ...