We like the transaction because it provides the combined entity with valuable scale, which facilitates better media purchase prices that can be resold to clients, and it gives Omnicom the opportunity ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Downing Street insists the deal is not dead, but admitted the picture is ‘complex’ as Britain is on course for a new record ...