Over 80% of social media advertisers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. If Instagram isn ...

Some 42% of customer service responses made through Facebook, for instance, are answered in the first 60 minutes ... AI and machine-learning can achieve two goals: help marketers make better ads, ...

Choosing between Google Ads and Meta Ads isn’t about which platform is better. It’s about which makes more sense for your goals, audience, and spend. As both platforms continu ...