Right now, YouTube marketing has become even more important ... a fresh blend of technical skill and emotional connection. For example, a Google and MTM survey of 12,000 video viewers in Europe ...

Designing inclusive campaigns demonstrates a commitment to making everyone feel valued-and it's good business.

Educate consumers with marketing messages that connect environmental product attributes with desired consumer value (for example, "pesticide-free produce is healthier," "energy ... Recognizing the ...

Holistic marketing takes into account the considerations ... Learn More: Pros and Cons of Using Coupons for Your Business What’s an example of a successful ad campaign? The most successful ...

Overheard in a west end café by reader Wendy Douglas: two gal pals in their late twenties were discussing matters pertaining to the thorny topic that is amore. One bemoaned the fact that she was ...

Today, businesses are harnessing AI tools to streamline their marketing strategies ... so that it resonates with your target audience. For example, when an architectural firm came to my agency ...

But this takes more than a catchy slogan or a sleek logo, especially when you're forging ... and it enables market segmentation. For B2B marketing, you can use vertical-based positioning to find your ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

You too can be happy if you drink coffee with your new partner at a local branch of McDonalds for example. This kind of marketing is ... campaign with the slogan "A diamond is forever", that ...