Designing inclusive campaigns demonstrates a commitment to making everyone feel valued-and it's good business.

Educate consumers with marketing messages that connect environmental product attributes with desired consumer value (for example, "pesticide-free produce ... Toyota dismissed a slogan for Prius, ...

Right now, YouTube marketing has become even more important ... a fresh blend of technical skill and emotional connection. For example, a Google and MTM survey of 12,000 video viewers in Europe ...

You too can be happy if you drink coffee with your new partner at a local branch of McDonalds for example. This kind of marketing is ... campaign with the slogan "A diamond is forever", that ...

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

That means your content will be shown to more people more often — the holy grail of social media marketing. Example marketing materials (Source: Coffee and Contracts) Of course, not everyone is ...

But this takes more than a catchy slogan or a sleek logo ... and it enables market segmentation. For B2B marketing, you can use vertical-based positioning to find your ideal customers. For example, if ...

Today, businesses are harnessing AI tools to streamline their marketing strategies ... so that it resonates with your target audience. For example, when an architectural firm came to my agency ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...