Designing inclusive campaigns demonstrates a commitment to making everyone feel valued-and it's good business.

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Today, businesses are harnessing AI tools to streamline their marketing strategies ... so that it resonates with your target audience. For example, when an architectural firm came to my agency ...

That means your content will be shown to more people more often — the holy grail of social media marketing. Example marketing materials (Source: Coffee and Contracts) Of course, not everyone is ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Right now, YouTube marketing has become even more important ... a fresh blend of technical skill and emotional connection. For example, a Google and MTM survey of 12,000 video viewers in Europe ...

Idea Kraft is the Greater Binghamton Chamber Business of the Week. Idea Kraft, located in the historic Lackawanna Train ...

That is why Ms. Ben-Ghiat believes the merching of the anti-MAGA movement is just beginning. As imagery spreads across social ...

Mary Quinn Ramer: Tourism is big business in Kentucky and certainly in Lexington. Tourism is a $14 billion industry at the ...

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

But this takes more than a catchy slogan or a sleek logo, especially when you're forging ... and it enables market segmentation. For B2B marketing, you can use vertical-based positioning to find your ...

More businesses are incorporating AI into their marketing strategies to reduce ... relevant solution for the current environment. For example, chatbots can quickly respond to basic inquiries ...