For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Right now, YouTube marketing has become even more important ... a fresh blend of technical skill and emotional connection. For example, a Google and MTM survey of 12,000 video viewers in Europe ...

Idea Kraft is the Greater Binghamton Chamber Business of the Week. Idea Kraft, located in the historic Lackawanna Train ...

That is why Ms. Ben-Ghiat believes the merching of the anti-MAGA movement is just beginning. As imagery spreads across social ...

Mary Quinn Ramer: Tourism is big business in Kentucky and certainly in Lexington. Tourism is a $14 billion industry at the ...

Do you remember the last fast-food commercial you saw on television? Does the jingle still haunt you? When it comes to fast ...

Down the road, the Mourne County battled out a 4-22 to 3-18 victory over Kildare to claim the Division 2 title on Saturday.

These tools are commonly used by brands as well as agencies and feature extensive functions that can optimize the process of your influencer marketing practices. For example, they may provide a large ...

The AI bubble may burst soon, followed by a period of reckoning, and then the emergence of productive AI-based business ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

However, when the image made its way to X (formerly Twitter), it sparked criticism. Social media users suggested that the slogan could set a harmful example, reinforcing insecurities about aging and ...