Place is concerned with how goods and services reach customers. This includes how customers access products, and which methods of transport will be involved in moving them. How this is done will ...

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their ...

Hotels must employ a mix of at least seven different platforms in their marketing strategies to impact sales, according to Chris Bowling, head of digital marketing and e-commerce at Best Western ...