While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

For example, a farmer might sell produce directly to customers through a physical shop. The advantage for a producer of selling directly is that they can control the distribution of their products ...

For example, a company might lower its prices to increase sales and demand, or increase its prices as a way of making customers view its products as being of higher quality.

Hotels must employ a mix of at least seven different platforms in their marketing strategies to impact ... offering BWH’s own approach as an example. In 2022, the company focused primarily ...