That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

To help you build a standout employer brand, 20 business leaders from Forbes Human Resources Council offer their effective strategies for creating a workplace where employees feel valued ...

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Chanel has got you covered. Austrian luxury eyewear brand Silhouette use built-in lens technology to protect your eyes from the harmful effects of blue light rays. They can be worn with or without ...

If the Meta Orion AR glasses or Samsung and Google's Project Moohan have you intrigued about XR smart glasses in 2024 then you're in the right place. Because while you might think that following ...

Leading eyewear brand launches limited-edition 'STATE' sunglasses and continues to support the MESA Foundation, donates $100,000 to fuel NIL efforts With this initiative, Blenders Eyewear is ...

Want more tried and tested recommendations from the RW editors? Sign up to our new weekly newsletter, Kit Bag – click here to subscribe. An every-season essential, from blazing hot summer days ...

Elton John is bringing his eyewear brand to Canada, but the fashion-forward music icon hasn’t partnered with a high-end designer like you might expect for the brand. Instead, he’s launched his Elton ...