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运动品牌在韩国Kpop圈掀起代言热潮
运动品牌们在Kpop世界的玩法已经发生了巨变——签约数量更多,爽快拿下整团代言的情况也屡见不鲜。 这种现象的背后,离不开过去成功的合作案例。十多年前EXO穿着Vans将《咆哮》唱火,多款鞋在二级市场炒出近8倍“天价”;BLACKPINK全员曾经被adidas签下 ...
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